Skip to content
  • NEW ARRIVALS
  • COLLECTIONS
    • New Arrivals
    • Glazed Pottery
    • Italian Terra Cotta
    • Lite Fiber Crete
    • Old World
    • Pietro Volcanic Stone
    • Vietnamese Unglazed
    • Table Top
    • Accessories
    • Last Call
  • GLAZES
    • Aqua
    • Artesian Reef
    • Blue
    • Celadon
    • Copper
    • Felix Black
    • Felix White
    • Glacier
    • Graphite
    • Heavy Metal
    • Lava
    • Luna
    • Malachite
    • Oyster White
    • Rustic Blue
    • Sand
    • Swamp
    • Winter Sky
  • FINISHES
    • Old World
      • Aegean
      • Coral Aqua
      • Coral Brown
      • Coral Moss
      • Helio
      • Verdi
      • Saffron Sky
    • Italian Terra Cotta
      • Italian
    • Lite Fiber Crete
      • Anthracite
      • Chalk White
      • Pebblewhite
      • Riverstone
      • Terrazzo
    • Pietro Volcanic Stone
      • Pietro
    • Vietnamese Unglazed
      • Vietnamese Etched
      • Vietnamese Rustic
      • Vietnamese Unglazed
  • SHAPES
    • Bowls
    • Table Top
    • Troughs + Squares
    • Planters
    • Jars + Urns
  • CATALOG
    NEW ARRIVALS
    REGISTER
    RESOURCE GUIDE
    Log in
  • Instagram
  • Facebook
  • Pinterest
Cart
LOG IN TO SEE PRODUCT PRICING
  • CATALOG
  • NEW ARRIVALS
  • REGISTER
  • RESOURCE GUIDE
  • Instagram
  • Facebook
  • Pinterest
Search
Anamese Garden & Home Anamese Garden & Home
Log in Search Cart
  • NEW ARRIVALS
  • COLLECTIONS
    • New Arrivals
    • Glazed Pottery
    • Italian Terra Cotta
    • Lite Fiber Crete
    • Old World
    • Pietro Volcanic Stone
    • Vietnamese Unglazed
    • Table Top
    • Accessories
    • Last Call
  • GLAZES
    • Aqua
    • Artesian Reef
    • Blue
    • Celadon
    • Copper
    • Felix Black
    • Felix White
    • Glacier
    • Graphite
    • Heavy Metal
    • Lava
    • Luna
    • Malachite
    • Oyster White
    • Rustic Blue
    • Sand
    • Swamp
    • Winter Sky
  • FINISHES
    Old World
    Aegean
    Coral Aqua
    Coral Brown
    Coral Moss
    Helio
    Verdi
    Saffron Sky
    Italian Terra Cotta
    Italian
    Lite Fiber Crete
    Anthracite
    Chalk White
    Pebblewhite
    Riverstone
    Terrazzo
    Pietro Volcanic Stone
    Pietro
    Vietnamese Unglazed
    Vietnamese Etched
    Vietnamese Rustic
    Vietnamese Unglazed
  • SHAPES
    • Bowls
    • Table Top
    • Troughs + Squares
    • Planters
    • Jars + Urns
Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts
Mar 14, 2022

Evolving Markets:
A New Generation of Gardeners Arrives

Millennials and Gen Z love plants (like a lot). According to a survey conducted in 2019 by the National Gardening Association,

Americans spent a record a record $52.3 billion on lawn and garden retail. 18-34 year olds account for a quarter of that spending. 

This, despite having lower household incomes and being far more likely to live in an apartment than older generations. Millennials, in particular, are changing the way Americans garden.

Once a hobby for upper middle class home owners, Millennials are taking the love of leafy friends indoors, into city life, and for new reasons. Shifting what it looks like to be an adult, they get married later, hold off on having children longer (even when they are married), and aren’t buying homes as often.

Indoor plants have become a kind of self-care that was already trending before the pandemic, but with the Covid lockdowns starting in 2020, indoor plant purchases skyrocketed as people looked for hobbies that made home feel more like home.

Smaller plant varieties that do well in pottery and indoors are a natural choice for a generation that is more mobile and less rooted in one place. And, like most of us, Millennials are deeply influenced by social media. On instagram, rare plant communities have been growing in popularity, grabbing the attention of new gardeners while delivering a new enthusiasm to the market. Rarer and trendier varieties, in particular, have created a customer base that's also more interested in boutique pottery designs. These are generally younger customers who are drawn to novel, interesting plants and pottery.  

The market is evolving as a new generation matures into plant lovers. Here are a few things you can do now to revive your offerings and grow with the market:

Share Share on Facebook Pin it Pin on Pinterest

Back to From The Kiln
Invalid password
Enter

anamese classics

our best sellers 

see collection now

find your balance

be trendy & stay classic

SEE COLLECTION NOW

SUBSCRIBE TO OUR MONTHLY NEWSLETTER

FROM THE KILN offers designs trends, marketing tips, container gardening ideas, new products and more.

  • Instagram
  • Facebook
  • Pinterest

About us

Why Anamese?

Quality & Durability

Flexible Ordering

Customer Service

What Customers Say

F.A.Q.

Ordering

Become a Registered Buyer

Contact Support

Digital Catalog

Wholesale Showrooms

Resources

Favorite Finder

Finish Guide

Glaze Guide

Care for your pots

Newsletter : FROM THE KILN

Anamese Resources

Contact Us

Let's Chat

PH: 1.800.385.4948

info@anamese.com

8:00 am - 4:00 pm (M-Th)

8:00 am - 12:00 pm (Fri)

Anamese Garden & Home

© 2023 Anamese Garden & Home

Subscribe to our monthly newsletter

FROM THE KILN offers designs trends, marketing tips, container gardening ideas, new products and more.