The Hoya Hype

Popular for many years as easy going, succulent-like, vining houseplants with fragrant blooms, variegation, and a tendency to sprout colorful foliage, Hoyas are more popular than ever for many reasons. 

The genius Hoya is native to Asia and includes hundreds of varieties. Though some have been easy to find for years, recently both rare and more common varieties are surging in popularity. We’ve found they pair handsomely with many Anamese pots. 

Hoya fill an interesting place in the market. They are both prized by rare plant enthusiasts while also adored as relatively easy to find and care for tropical houseplants with hearty, sculptural foliage and fragrant blooms. 

Hoya Carnosa, also known as Wax Plant or Porcelain Flower, is one of the most common varieties. Like all Hoya, it has some qualities of succulency, with thicker, waxier leaves and generally needs less watering. Hoya Carnosa is loved for its variegated varieties, sometimes pink leaves, and highly fragrant blooms in bunches of small, waxy flowers. 

hoya carnosa

Nearly all Hoya varieties are epiphytic, growing on other plants, mostly trees, in the wild. This means they tend to be vining, enjoy free-draining mediums, are light feeders, and love bright indirect light, much like what they would get growing among the branches of tropical and subtropical forests of East Asia and Australia. 

This beautiful family of plants is sure to enjoy many years of growing popularity, helped in no small part by the house plant boom of 2020.

*Some photos attributed to The Haus of Hoya Instagram Page